THE MILITARY MARKET
Hawaii contains one of the largest concentrations of US military personnel in the country with 19 military areas on Oahu alone.
Total active duty military presence in the area is approximately 50,000. By adding 23,060 adult family members, 13,268 retired military, 9,108 reserves and 5,334 Army & Air National Guard, the number of people directly associated with our armed forces is nearly 100,000.
Dollar for dollar, defense is one of the most valuable sources of income for Hawaii. Not only is the military one of the largest employers in Hawaii, but within the last twenty years it has registered consistent growth.

DISTRIBUTION STRATEGY
REACHES ALL THE MILITARY
• Pre-Arrival Packets
• New Arrivals / PCS / TLA / TDY
• Resident Active Duty
• Spouses
• Reserves & Guards
• Retirees

138 DISTRIBUTION LOCATIONS
Reaches All Military Branches Through
Introduction Points and Retail Outlets

Intro-Points
Billeting/Temporary Lodging
Housing Offices/TLA Hotels
Family Services
USO Hickam
Newcomer Orientation
Pass and ID
Single Soldier Quarters
Tickets & Tours
Protocol
Credit Unions
Child Development Centers

Retail Outlets
Main Exchanges
Mini Marts
Shoppettes

Additional Outlets
Army & Air National Guard
Reserve Centers